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Product Analytics – Understand user behaviour better and how Mixpanel solves this problem
- Amitav Roy
Being in the service industry I had the opportunity to work with multiple startups and mid to large scale companies who had an idea and wanted that
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Mobile-First E-commerce: Design Tweaks for Capturing On-the-Go Shoppers
In today’s fast-paced world, on-the-go shoppers are increasingly turning to their mobile devices to make purchases conveniently while juggling busy schedules. They may utilise mobile shopping apps, mobile-friendly websites, or
Enhancing Product Search and Discovery: Best Practices For E-commerce Websites
Are you frustrated by potential customers visiting your e-commerce store but leaving without making a purchase? If so, then you are not alone. Many e-commerce store owners around the globe
Mobile App Development Trends: What’s Shaping the Future of App Creation?
Let’s face it! Everyone with a smartphone on the face of this planet is chronically dependent on one mobile app or another. Mobile applications have become a part of our
The Future is low-code: adapting to the Inevitable
The term low-code was introduced in 2016 [ref]. But technology has been around with us for quite some time. In fact, the first technology that evolved into what low-code is
Marketing Automation with Personalisation to Maximise Customer Lifetime Value
Brands today need to leverage marketing automation and hyper personalisation to keep their customers true on brand loyalty, specifically in the retail industry. Well-crafted personalisation and effective target-marketing using fine-granular
Customer Lifetime Value – What, Why, How
What is Customer Lifetime Value? Customer Lifetime Value (CLV) is a metric that quantifies the total estimated value a customer brings to a business over the duration of their relationship.
Building meaningful and long-term client-vendor relationships
I’m one of three co-founders at Focalworks – a small software services company, based out of Navi Mumbai, India. When we started on our entrepreneurial journey in 2007, we were self-funded
Continuous Deployment with Automation with HIPAA on Medstack
One of the foundations of successful software product development is how quickly you are able to implement ideas and release them to market. A good continuous deployment process goes a
How to choose the right engagement model?
When working with an external development partner, deciding on an effective engagement model can be a challenging task for the project owners; they need to adopt one that would help
Going Headless to Solve Custom E-Commerce Requirements with Laravel
Headless is the new buzzword that you must have come across in E-Commerece. Headless solutions have been getting quite popular because of the increase in the number of digital platforms
The Top 6 eCommerce Platforms To Know While Shifting Your Offline Retail Business to Online
The year 2020 which was the beginning of the Covid-19 era, was very difficult for the retailers to survive who didn’t have an online presence. This is when the eCommerce
The importance of detecting security vulnerabilities during development and how CI can help you
Shipping your application fast is such a vital step. So is shipping a secure and bug-free application. You want to show your customers that there are new features added to your