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Product Analytics – Understand user behaviour better and how Mixpanel solves this problem
- Amitav Roy
Being in the service industry I had the opportunity to work with multiple startups and mid to large scale companies who had an idea and wanted that
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The Rise of Headless Commerce: Modernising B2B and B2C e-Commerce Experiences
Unleashing the Kraken of Online Shopping Experiences! 76% of respondents agreed that headless commerce allows for more flexibility, and the ability to customise digital experiences The Annuitas Group Imagine a
Beyond Platforms: The Rise of Composable Commerce and the Future of Shopping Experiences
What is Composable Commerce? Composable commerce is a revolutionary approach to building and customising e-commerce solutions, with best-of-breed “Packaged Business Capabilities” (PBCs) that snap together seamlessly to create unique and
Scale Your Social Commerce Venture to the Next Level with Magento
Social commerce is redefining the retail landscape, blurring the lines between social interactions and shopping experiences. As customers increasingly turn to social platforms like Instagram, Facebook, and TikTok to discover
Mobile-First E-commerce: Design Tweaks for Capturing On-the-Go Shoppers
In today’s fast-paced world, on-the-go shoppers are increasingly turning to their mobile devices to make purchases conveniently while juggling busy schedules. They may utilise mobile shopping apps, mobile-friendly websites, or
Enhancing Product Search and Discovery: Best Practices For E-commerce Websites
Are you frustrated by potential customers visiting your e-commerce store but leaving without making a purchase? If so, then you are not alone. Many e-commerce store owners around the globe
Mobile App Development Trends: What’s Shaping the Future of App Creation?
Let’s face it! Everyone with a smartphone on the face of this planet is chronically dependent on one mobile app or another. Mobile applications have become a part of our
The Future is low-code: adapting to the Inevitable
The term low-code was introduced in 2016 [ref]. But technology has been around with us for quite some time. In fact, the first technology that evolved into what low-code is
Marketing Automation with Personalisation to Maximise Customer Lifetime Value
Brands today need to leverage marketing automation and hyper personalisation to keep their customers true on brand loyalty, specifically in the retail industry. Well-crafted personalisation and effective target-marketing using fine-granular
Customer Lifetime Value – What, Why, How
What is Customer Lifetime Value? Customer Lifetime Value (CLV) is a metric that quantifies the total estimated value a customer brings to a business over the duration of their relationship.
Building meaningful and long-term client-vendor relationships
I’m one of three co-founders at Focalworks – a small software services company, based out of Navi Mumbai, India. When we started on our entrepreneurial journey in 2007, we were self-funded
Continuous Deployment with Automation with HIPAA on Medstack
One of the foundations of successful software product development is how quickly you are able to implement ideas and release them to market. A good continuous deployment process goes a
How to choose the right engagement model?
When working with an external development partner, deciding on an effective engagement model can be a challenging task for the project owners; they need to adopt one that would help